Email Marketing for Dubaipetfood to Increase Email Open Rates By 25%

Email Marketing for Dubaipetfood to Increase Email Open Rates By 25%

Email Design and Marketing

Email Design and Marketing

Project Overview

Client: DubaiPetfood, a pet food and supply retailer in the UAE
Tool Used: MailChimp, Photoshop
My Role: Lead Visual Designer/Marketer


The Client's Challenge

Dubaipetfood needed to visually communicate their product for a broader audience of the UAE, they wanted to focus on quality, convenience, and care of their pets rather than just price.

Creative need

  • More apparent CTA's

  • Visual Flourishes

Marketing need

  • Higher open rates of promotional emails and newsletters—open rates were stuck at 12%

Creative and Marketing Solution

We tested placement and copy with a focus group to understand where what they wanted to see, or what intrigued them for pet supply buying. After figuring out our set of CTA's and designs, we built up ip quality and achieved at 98% deliverability and a 20% to 25% open rate.

Ready to build something amazing?

I'd love to connect with you!

Ready to build something amazing?

I'd love to connect with you!

Ready to build something amazing?

I'd love to connect with you!